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Privacy policy

Thank you for visiting our website. Your privacy is very important to us. This policy explains what information we collect, why we collect it, and how we use it. We value your trust and are committed to safeguarding your details.

This Privacy Policy applies to personal information and data regarding guests and other individuals with whom we do business or who visit us and to the use of that personal information in any form – whether oral, electronic or written.

Please read the Privacy Policy carefully. Should you not agree with it, please do not use our website. Accessing this site is considered acceptance of this Privacy Policy and your agreement that we may process your personal data in accordance with this Privacy Policy. In case of the Privacy Policy not applying, Icelandic law shall apply.

Information we may require about you.

The kinds of personal information we may collect from you include: Contact information, such as name, email address, telephone number and postal address

* Financial information, such as credit card number, expiration date and CVC code

* Accommodation preferences, health requirements, booking history and travel arrangements

* We may keep a record of communication and correspondence with you

* Within the Blue Lagoon there are surveillance cameras located at crucial places to ensure your safety while enjoying our facilities. Recordings are kept for no longer than 3 months unless related to potential legal cases, like incidents

You may choose what personal information you provide us with. However, please note that if you choose not to provide us with certain information, your experience may be affected.

The purpose of this data collection is for us to be able to offer you our services, maintain your safety, and to enhance your experience while staying at our facilities. You may choose what personal information you provide us with. However, please note that if you choose not to provide us with certain information, some or all our services may not be available to you, and your experience may be affected.

Personal data will only be stored for the duration in which it needs to be used, or in some cases up to 8 years in accordance with Article 20 of the Icelandic Accounting Act No. 145/1994.

All personal information, except surveillance videos, are stored and managed by a third party who must comply with Icelandic laws and regulations, including regulation no. 77/2000. Surveillance data is stored in-house with strict access control.

We do not intentionally collect information from minors. If a minor has provided us with information, a parent or guardian of the minor should contact us and we will remove the information from our database immediately.

You have the right to access your personal information at all times and to have the information corrected if needed. You have the right to restrict processing concerning your personal information if you contest the accuracy of the information for a period enabling us to verify the accuracy of the information, if the processing is considered unlawful, or if we no longer need the information for the purposes of processing.

In case of a personal data breach, Blue Lagoon USA Ltd. will without undue delay and where feasible, not later than 72 hours after having become aware of it, notify the personal data breach to the Icelandic Data Protection Authority (Persónuvernd), unless the personal data breach is unlikely to result in a risk to your rights and freedoms. When the personal data breach is likely to result in a high risk to your rights and freedoms, Blue Lagoon USA Ltd. will communicate the personal data breach to you without undue delay unless otherwise stated by law.

Our websites Our website, http://www.bluelagoon.com and subdomains uses cookies to provide you with as relevant information as possible and tailor them to your needs. An example of this would be presenting the appropriate currency, remember users’ selection during any booking process, etc. You can choose not to accept cookies by disabling them in the settings of your web browser.

We use Google Analytics and Google AdWords. We use Analytics to collect information on how visitors use our website, information such as IP address, operating systems, browser types, origin of traffic, conversion rates, etc. This data is then used to measure its performance and improve when needed.

We might use AdWords to advertise our products and services on third party websites to previous visitors to our site. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits. You can set preferences for how Google advertises to you using your Google Ad Preferences page. You can opt out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page.

Payments and security.

All credit card transactions are operated through the payment service provider Authorize (http://www.authorize.net) and are safeguarded at all times. They are PCI DSS (Payment Card Industry Data Security Standard) certified to insure safe transactions of credit card information. All bookings and payments on our website are secured with SSL certificates with the highest level of encryption and security.

What we do with your information

Your personal information may be used to:

Process reservations Personalize and enhance your stay Respond to requests you have submitted through our website or by email Provide third party services when specifically requested by you Ensure your safety in certain circumstances

* Data Portability. You have the right to transmit personal data concerning you, which you have provided to us, to another party without any hindrance from us when the processing has been based on your consent and the processing is carried out by automated means. This right shall, however, not adversely affect the rights and freedoms of others.


We will not loan, rent or sell any personal information to any third party. We do reserve the right to disclose any personal information we have concerning you when:

We should we be compelled to do so by law or a government entity That third party is the provider of services you have requested or purchased to the extent necessary to affect the supply and the processing of the transaction Any such disclosure of personal information by Blue Lagoon USA Ltd. to a third party will only be made on a confidential basis.

You will not receive any communication from Blue Lagoon that is unsolicited or not directly related to a product or service that you have purchased or enquired about.